NOOM PROPOSED TO MATHEW NEWSAM TO SING ON THIS SONG THAT WAS A LITTLE BIT COSMIC OR AT LEAST WITH WIDE SOUNDS COMING FROM HIP HOP WITH A POP KEY.

MATHEW GOT CAUGHT UP IN THE GAME AND WROTE THIS SONG “BREAK THE CIRCLE”! TO CONSUME WITHOUT MODERATION.

THIS SPONTANEOUS IMPROVISATION CREATED A DYNAMIC BETWEEN ARTISTS WHO HAVE TAKEN UP HE CHALLENGE BY HAND. YOU WILL FIND SEVERAL PIECES CALLED “INSTINCTIVE” IN THIS ALBUM.

ON HIS RETURN FROM HIS TRIP TO SOUTH AFRICA, NOOM INVITED SEVERAL ARTISTS TO A SESSION STUDIO. HE GIVES THEN TO EACH ARTIST SEVERAL PIECES AND THESE HAD A SMALL TIME TO WRITE A TEXT. THIS

SPONTANEOUS IMPROVISATION CREATED A DYNAMIC BETWEEN ARTISTS WHO HAVE TAKEN UP HE CHALLENGE BY HAND. YOU WILL FIND SEVERAL PIECES CALLED “INSTINCTIVE” IN THIS ALBUM.

NOOM IS FAMILIAR WITH THE STANDARDS OF THE MUSIC INDUSTRY AND HE LIKES TO PLAY IN THIS SETTING. IT IS WHY, THIS PRODUCER IS CONSTANTLY SERVING YOU COMMERCIALLY ORIENTED TRACKS THAT ALWAYS INCLUDE MORE ALTERNATIVE ELEMENTS; NOOM LIKES TO EXPERIMENT AND CREATES

ITS OWN SOUND BY MIXING DIFFERENT MUSICAL STYLES.

TO CROWN IT ALL, HE ACCOMPANIES AMATEUR SINGERS TO RECORD TUBES. HE OFTEN SAYS THAT WITH A LITTLE YOU CAN DO A LOT. A SOUND TO SOMEONE ON THE STREET CAN CHANGE HIS DAY, SO IMAGINE WHEN EVERYONE IS SHOOTING. THE FACE ON HIS SMARTPHONE… (LAUGHS)